#NATPE/The Guide

Find the pulse of premium content at NATPE Market, up next, at Mandalay Bay, Las Vegas, where on the floor, in suites, and on panels programming executives, brand managers, showrunners, and device manufacturers map together the future of entertainment.  From Michael Eisner and Donald Trump, to Illeana Douglas and Justine Bateman, to Jordan Levin and the Modern Family cast & crew, there’s never a dull moment.  Here’s the guide to what’s going on:

Sunday, January 24
2-3, Islander I
Selling Telenovelas with The Bold and the Beautiful, Telemundo, Dori Media, Globo
3:30-5, Islander I
Screening:  India – A Love Story
*5-7, Border Grill
SXSW Kick-Off Party

Monday, January 25
8-10, Four Seasons, Level 2, Acacia Ballroom
Globo Breakfast Screening:  India – A Love Story
*9-10, Islander B
Keynote:  David Zaslav, Discovery
10-10:30, Digital Theatre
Grow Your Audience with Stickam, MTV, CBS Radio
10-6, Show Floor
*10:30-12, Islander D
Mentor Round Robin (Unscripted) with Paul Buccieri, ITVS, Andy Stabile, CAA, Bertram van Munster, Earthview, Eric Shotz, LMNO, Philip Gurin, Gurin Co, Douglass Ross, Evolution Media, Stella Stolper, Wikked, Ken Mok, 10×10
10:30-11:30, Islander I
What TV Needs to Know about Social Media with Shelly Palmer
11:30-12, Digital Theatre
Formatting Content for Digital Delivery
*11:30-12:30, Islander B
Anatomy of a Hit:  Modern Family with Dana Walden, 20c Fox TV Chair, Steve Levitan, Ed O’Neill, Sofia Vergara (Gloria), Ty Burrell (Phil), Julie Bowen (Claire), Jesse Tyler Ferguson (Mitchell),  Eric Stonestreet (Cameron)
11:45-12:45, Tradewinds C
Fans & Brands with Fox, Demand Media, Omelet…
12:15-12:45, Digital Theatre
Twitter TV with Chloe Sladden, Twitter, Daisy Whitney, Beet.tv
12:15-1:45, Mentor Round Robin (B &C)
Barbara Fisher, Hallmark, Tom Zappala, Disney/ABC, Jon Helmrich, IBC, John Moczulski, KTLA-TV, Sandra Stern, Lionsgate, Gary Marenzi, MGM, Leslie Chesloff
12-3, Islander I
Pitchfest – The Agency, Lone Star Opera, Vicious Circle
(last year’s winner sold show to History)
12-4, Theatre on the Floor
Reality Food TV – Top Chef Quickfire Competition, Paul Bartolotta, Wynn
1-1:45, Tradewinds C
TV as Branded Business with Brian Seth Hurst, ATAS, Lisa Hsia, Bravo, Kim Niemi, NBC, David Norton, Ladder Up, John Couch, Titanium Sky
1:15-2, Islander I
Digital Spectrum, Revenue Resource with Brandon Burgess, ION…
1-1:45, Digital Theatre
Mobile Monetization on TV with Jim Beddows, MEF, David Kruis, Metranome…
*1:30-2:15, Islander B
Keynote with Michael Eisner, The Tornante Company
2-2:45, Digitial Theatre
PGA Toolbox:  Unlocking Mobile Content for Interactive TV with John David Heinsen, Bunnygraph..
2:30-3:15, Islander I
Profit in Recovery with Sean Compton, Tribune, Emerson Coleman, Hearst, Brooke Spectorsky, Gannett, Doug Lowe, Meredith
*2:30-4, Islander D
Mentor Round Robin (Digital) with Lori Schwartz, IPG, Curt Marvis, Lionsgate, Anthony Soohoo, CBSi, Keith Richman, Break, Nathan Coyle, CAA, Kevin Yen, YouTube, Jim Louderback, Revision3, Michael Kernan, NuMedia
2:45-3:30, Tradewinds C
Online Advertising with VideoNuze, GroupM, Google
3-3:45, Islander B
Storytelling with Bill Lawrence, Cougar Town, Scrubs
3:15-4, Digital Theatre
Mobile Video with FLM, Babelgum, FLO TV
3:30-4:15, Islander I
Global Entertainment Development with Charles Kenny, World Bank
4-5, Tradewinds C
Lights Camera Lawsuit! with James Lichtman, NBCU, Kirk Schenck, RDF Media
*4-6, Theatre on the Floor
Happy Hour Cocktail Competitions, Blind Wine Tastings, Art of the Drink, Network Executive Mixology
*4:15-5, Islander B
Cable 360 with Jeff Wachtel, USA, Michael Wright, TBS, Tony DiSanto, MTV, Kevin Beggs, Lionsgate
4:30-5, Digital Theatre
Leveraging GMX (Global Media Exchange)
4:45-5:30, Islander I
Nonfiction Budgeting with Donna Michelle Anderson, Planet DMA
5:15-6, Digital Theatre
NY Video Start-Ups Awards
6-8, South Seas Ballroom F
*Brandon Tartikoff Legacy Awards – Jeff Gaspin, NBCU, Irwin Gotlieb, GroupM, David E Kelley & Judge Judy
10-12, House of Blues
Party with El Bambino

Tuesday, January 26
9-9:45, Digital Theatre
Manage Social Media Flow with Jumpwire Media
9-9:30, Islander B
Legacy Talk Back with Judge Judy
9-6, Show Floor
9:35-10:05, Islander B
Legacy Talk Back with David E Kelley
10:10-10:40, Islander B
Legacy Talk Back with Irwin Gotlieb, GroupM
10:45-11:15, Islander B
Legacy Talk Back with Jeff Gaspin, NBCU
11-11:45, Tradewinds C
Syndication with Vivi Zigler, NBCU, Albert Cheng, Disney ABC..
11-11:30, Digital Theatre
Cool Ads with Alex Bogusky and Sarah Szalavitz
11:30-12:30, Islander I
Keynote with Esther Lee, Brand Marketing & Advertising, ATT
11:45-12:30, Digital Theatre
IAWTV with Tubefilter, ICM, Digitas
*11:45-12:45, Islander B
Watch What Happens at NATPE 2010 with Donald Trump, Celebrity Apprentice, Jillian Michaels, Biggest Loser, Andy Cohen, Bravo..
12-4, Theatre on the Floor
Celebrity Chef Competitions
12:15-1, Tradewinds C
Daisy Whitney interviews Ross Levinsohn, Fuse Capital
*12:45-1:30, Islander I
Addressable, Interactive, Platform-Proof Content with Drew Buckley, Electus, Keith Hindle, Fremantle, David Verklin, Canoe, John Ross, IPG
*1-1:30, Digital Theatre
From Disney to fm78.tv with Peter Murrieta
*1:15-2:15, Islander B
Reality Blockbuster with Jonathan Murray, Bunim/Murray, Lisa Berger, E!, 51 Minds, World Race, Atlas Media
1:15-2:45, Islander D
Mentor Round Robin (Scripted) – Neal Baer, Law & Order SVU, Kim Moses & Ian Sander, Ghost Whisperer, Ted Miller, CAA
1:30-2:15, Tradewinds C
Cross-Media Planning with comScore, Havas, MPG
*1:45-2:30, Digital Theatre
Anatomy of a Hit Web Series:  Illeana Douglas, Justine Bateman, Brent Friedman, Electric Farm…
*2-2:45, Islander I
Branded Content with Jordan Levin, Generate, Howard Owens, Reveille, Russ Axelrod, Microsoft…
*2:45-3:30, Digital Theatre
NexGen Showrunner:  Jonathan Prince
2:45-3:45, Islander B
Sizzle Reel Secrets with RDF, LMNO…
2:45-4, Tradewinds C
Tribal Leadership with USC
3:15-4, Islander I
Private Equity with Michael Kassan, PwC, Michael Lang, Fox, Ed Wilson, Tribune…
*4-5, Islander B
Cable Superstars with Nancy Dubic, AETN/History, Dave Howe, Syfy/NBCU. Marc Juris, truTV, Ryan O’Hara, TVGuide.com
*4-5:30, Islander D
Mentor Round Robin (Brands) – Michael Herst, EA, Chad Stubbs, Pepsi, Niko Chauls, Bing, Steve Amato, Omelet
4-6, Theatre on the Floor
Happy Hour Cocktails
4:15-5, Tradewinds C
Relevant Ratings in a Distributed Content Ecosystem w Tubefilter, blip.tv, Digitas…
5-6, Digital Theatre
SXSW Transmedia Storytelling
*6-7:30, Show Floor
Digital Luminary Awards Reception honoring Felicia Day, The Guild, Marc Whitten, Xbox LIVE, Frank Biancuzzo, Hearst, Geoff Stedman, Omneon

Wednesday, January 27
*8-8:45, Islander I
Coffee with Roma Khanna, NBCU
*9-10, Islander B
Keynote with Elisabeth Murdoch, Shine
*9:15-10, Digital Theatre
Games with John Roberts, Lucasfilm, Jesse Rednis, USA, Kris Soumas, AETN, Bill Kispert, Universal Pictures Partnerships
9-6, Show Floor
10-10:30, Islander I
Keynote with Andy Duncan, UK Channel 4
*10:30-11:15, Islander B
International Co-Production with John Morayniss, E1, Tandem, Reveille, Fox
10:30-11:15, Digital Theatre
Online Video Ad Inventory with Tim Street, Brett Wilson, TubeMogul…
11:15-11:45, Islander I
Biometrics with NBCU – Telemundo
*11:30-12:15, Digital Theatre
Alex Albrecht, Diggnation interviews Gary Vaynerchuk, Crush It
11:45-12:30, Islander B
Latin Content with beTV, Fox, MarVista…
12-4, Theatre on the Floor
Celebrity Kitchen
*12:30-1:15, Digital Theatre
Packaging for the Pitch with George Ruiz, ICM, Omid AShtari, CAA, Jason Nadler, UTA, Brandon Martinez, Abrams Artists, David Tochterman, Innovative Artists, Barrett Garese, Spytap
12:30-1:15, Islander I
Latino Programming Trends with Warner Artist Management, Fox…
*1-1:45, Islander B
International Format with Philip Gurin, Karrie Wolfe, RDF..
*1:30-2:15, Islander I
Slashing Your Sizzle Reel Budget with DMA..
1:30-2:15, Digital Theatre
3D with Steve Schklair, 3ality
*2-3, Islander B
Making Money with FT, Oglivy, Nokia, NBCU, CAA
3:30-5, Islander D
Mentor Round Robin ($$$) with Greycroft, matrixx, MESA

[Via http://contentnow.wordpress.com]

Nokia 5800 v40.0.005 Now Available via FOTA with Kinetic Scrolling!

Yes, it’s finally here!!! Nokia 5800 v40.0.005 with Kinetic Scrolling!!! Wow!  Finally Nokia heard the petitions of  Nokia 5800 users to include kinetic scrolling in their latest firmware update.

It’s true that Nokia 5800 XM, although the flagship unit for the series of touch screen phones, was always left behind when compared to the features inherent to newer phones like the 5530… but not anymore!

Personally, I was thinking of upgrading my phone to N97 Mini but after upgrading, now I’m not so sure whether it’s worth it since FW v40 already included neat features.  Here is an unofficial changelog courtesy of ww w.tube5800.com (with annonations by me):

Changelog for Firmware V40.0.005:

Kinetic Scrolling (except: main menu, application menu, browser)
- the most awaited feature; definitely an a**-kicker!

New Home-Screen (like 5530)
- only when you set your home screen theme to Contacts Bar, otherwise you’ll get the same old standby screen

Auto rotation on text input
- very convenient feature, too!  I had been hoping this would be implemented.  This is what made me think twice of upgrading to N97 mini.  This feature automatically switched to full qwerty keyboard when you tilt your phone in horizontal mode and switches back to alphanumeric keypad when in vertical position.  In v40, however, you anymore cannot force 5800 to switch to full qwerty keyboard since it was removed from the selection.  But who needs it now that the phone does it for you.

Fixes minor bugs
- it was not elaborated in the web site.  I guess, we’ll have to see this for ourselves.

Performance improvements
- haven’t noticed any difference, really… Maybe I need to reformat or something… or NOT 

New screen alarm, but only when the screen is locked
- cool feature, I hope they will implement this even when the screen is unlocked.  v40 just added new animated buttons for snooze and stop.  Unfortunately during trials, the buttons won’t respond and I had to tilt my phone face down to snooze it.  A sure hope they will fix this one.

New screen incoming call, only when the screen is locked
- UI similar to the screen alarm.

NOT HACKABLE!!
- just when thing are getting better, this major disadvantage comes through
- this will be something that may make some 5800 users think twice about upgrading to v40.  I personally tried HelloOx2 and it doesn’t work anymore but I’m sure our genius hackers can definitely find a way to hack this one although we might have to wait for a while…  So as of now, you have to decide Kinetic Scrolling or Hacked Phone…
- but fear not because all of the software (signed or unsigned) that you  have installed prior to upgrading will still be functional unless of course you performed a phone reset.

Other changes/improvements:
Ovi Contacts installed
Removed Download! (Ovi Store still available)
Replaced “Update Application” with “SW Update” as on the Nokia N97
The application “Data transfer” was also implemented in “Settings”
Real Player Updated to 12 October 2009
Touch more responsive
Improved stability
Slide to Unlock during call

If you want screenshots and videos, just click here for the direct link to www.tube5800.com post. 

All credits go to the one who posted this information on www.tube5800.com.

[Via http://technomashup.wordpress.com]

Coke-powered Mobile

Many researches of mew products nowadays are focused on the ecological factor, seeking sustainability! Whether creating an eco-friendly house, a car, a fuel. This time, nay, once more the object of research was the mobile.

Last year, KDDI, a telecommunications company, and Sharp unveiled the prototype of a mobile phone that can be loaded with sunlight.

This time, the Chinese designer Zheng Daizi released a prototype for the Finnish company Nokia, of a mobile phone powered by soft drinks.

In fact, any sugary liquid can serve as a source of energy for this phone. Energy generated from carbohydrates (currently sugar) and utilizes enzymes as the catalyst.

“Through out my research, I found that phone battery as a power source, it is expensive, consuming valuable resources on manufacturing, presenting a disposal problem and harmful to the environment”, says Zheng. She also states that this “bio battery has the potential to operate three to four times longer on a single charge than conventional lithium batteries and it could be fully biodegradable”.

Via.

[Via http://himarketing.wordpress.com]

Nokia Booklet 3G - Now Available

Back in the distant past (September 2009) we brought you news of the Nokia Booklet 3G.

A few months on we are pleased to announce that the Booklet 3G is available for purchase.

Available in Black or White, the 3G is Nokia’s first attempt at a netbook – and a fine job they have done too.

If you missed all the hype of the Booklet, check out the promo video  below:

Available for shipping, the Nokia Booklet 3G is £580 + VAT.

ORDER THE NOKIA BOOKLET 3G BLACK

ORDER THE NOKIA BOOKLET 3G WHITE

[Via http://blog.clove.co.uk]

Pictures taken with the Sony Ericsson C905a

The Sony Ericsson C905a follows in the footsteps of the excellent Sony Ericsson K850i, but adds WiFi (once debranded), a larger screen (2.4″ vs. 2.2″), and a presumably better camera (8 MP vs. 5 MP)…

As such, it competes with two other great 8 megapixel cameraphones, the Samsung Memoir and the Nokia N86. How does it compare to these known performers? Find out after the break!

It’s clear that the C905a is just an evolution of the K850i in term of both user experience and image quality. The resulting pictures are very good (slide show), but reveal similar camera limitations.

Low-light photography is difficult, especially indoors – exposure times are long, and the auto-focus struggles. The sensor is noisy, more so than expected for this class of device.

The variable aperture on the N86 allows the camera to capture significantly more light before noise becomes a problem, while the sensor in the Memoir is extremely clean for a cameraphone.

Colors on the C905a are a bit muted, which is disappointing. The macro works as expected, but the xenon flash, is often too bright. Shots generally contain enough detail, thanks to quality optics (albeit not Carl Zeiss grade).

The controls are similar to most point-and-shoot cameras, with several dedicated keys (shutter, mode, playback, and zoom). In stills mode, the D-pad controls the flash, macro, timer and exposure settings…

In contrast to the decent interface, the device uses a proprietary audio/USB/power connector (Fast Port), and a proprietary memory card format (Memory Stick) – complete nonsense!

Of course, the C905a also features auto-rotation, geo-tagging, and video recording, which is relegated to a paltry QVGA (320×240 at 30 fps), vs. VGA (640×480 at 30 fps) on the N86 and DVD (720×480 at 30 fps) on the Memoir.

Here is a sample video (download original):

Ultimately, I can’t recommend the C905a. It’s a nice enough cameraphone, but it’s overshadowed by both the competition and sibling devices like the 12 megapixel Satio.

[Via http://tnkgrl.wordpress.com]

Кони Бенсен директор на социални медии & Стратегия на Общността

Онлайн маркетинг блог продължава споделяне, Минесота на социални медии опит с следващата вноска на нашата серия MiNterview.Кони Bensen е ключов глас сред онлайн общността мениджър. Нейният блог е признат като водещ ресурс за култивиране на онлайн общности и осигуряване на най-добрите практики за новата роля. Тя предвижда също наставничество и вдъхновява хората да проучи тази нова кариера. Кони е директор на социалните медии и стратегия на Общността в Alterian, който предвижда водещ продажба на продукти за предприятието.

[Via http://ipotpalex.wordpress.com]

Компаниите имат служители слабо разпространение; продължаващите консултации Search Marketing действа като "по-ръцете на палубата".

Сега, повече от всякога, служителите носят множество шапки в техните организации. Персонал в Мрежата Дружество за развитие, copywriters или друг персонал, маркетинг може да бъде натоварена с оптимизация в допълнение към всички други техни отговорности. Утежняват проблема, лицето, отговорно за текущите оптимизация не може дори да имат предишен опит в търсене на пазара.Като консултант търсене пускането на пазара на борда дава на хората натоварена с оптимизация с полезен ресурс, така че те могат да се съсредоточат повече внимание върху основните си отговорности.

За пример, TopRank действа като партньор с B2B дистрибутор на индустриални продукти за всички свои дейности онлайн маркетинг, включително и за оптимизиране на съдържанието, блогове и НПК управление. С способен екип интернет маркетинг като ресурс, клиентът е в състояние да се съсредоточи своите вътрешни служители, за да направим продажби. В резултат на техните топ 10 класациите за важни ключови фрази увеличава със 125% от началото на годината, търсене трафик също се подобряват значително. По-качествен трафик = по-квалифицирани B2B перспективите за тази компания.

[Via http://ipotpalex.wordpress.com]