News has been flying all over the internet about Apple this week following their conference and unveiling of their latest product development, the iPad tablet. For those of you who may have been out of the loop, the iPad is a computer which makes the traditional keyboard and mouse redundant, and lets your finger take the leading role. Anyway, this latest piece of technology is predicted to set you back £440-£680). Possibly a purchase only die-hard Apple users would purchase.
Moving away from the iPad, the iPhone is still going strong within the phone market. However Nokia have announced that they are to be releasing a major competitor on 24th February, with a phenomenal marketing campaign worth millions using various forms of media (of course, digital media is one of them… not surprising really if you saw my previous post). It seems football fans will be the first to see the 30-second TV ad, placed during ad-breaks of Champion’s League football games. Clearly Nokia have found their first niche.
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