Find the pulse of premium content at NATPE Market, up next, at Mandalay Bay, Las Vegas, where on the floor, in suites, and on panels programming executives, brand managers, showrunners, and device manufacturers map together the future of entertainment. From Michael Eisner and Donald Trump, to Illeana Douglas and Justine Bateman, to Jordan Levin and the Modern Family cast & crew, there’s never a dull moment. Here’s the guide to what’s going on:
Sunday, January 24
2-3, Islander I
Selling Telenovelas with The Bold and the Beautiful, Telemundo, Dori Media, Globo
3:30-5, Islander I
Screening: India – A Love Story
*5-7, Border Grill
SXSW Kick-Off Party
Monday, January 25
8-10, Four Seasons, Level 2, Acacia Ballroom
Globo Breakfast Screening: India – A Love Story
*9-10, Islander B
Keynote: David Zaslav, Discovery
10-10:30, Digital Theatre
Grow Your Audience with Stickam, MTV, CBS Radio
10-6, Show Floor
*10:30-12, Islander D
Mentor Round Robin (Unscripted) with Paul Buccieri, ITVS, Andy Stabile, CAA, Bertram van Munster, Earthview, Eric Shotz, LMNO, Philip Gurin, Gurin Co, Douglass Ross, Evolution Media, Stella Stolper, Wikked, Ken Mok, 10×10
10:30-11:30, Islander I
What TV Needs to Know about Social Media with Shelly Palmer
11:30-12, Digital Theatre
Formatting Content for Digital Delivery
*11:30-12:30, Islander B
Anatomy of a Hit: Modern Family with Dana Walden, 20c Fox TV Chair, Steve Levitan, Ed O’Neill, Sofia Vergara (Gloria), Ty Burrell (Phil), Julie Bowen (Claire), Jesse Tyler Ferguson (Mitchell), Eric Stonestreet (Cameron)
11:45-12:45, Tradewinds C
Fans & Brands with Fox, Demand Media, Omelet…
12:15-12:45, Digital Theatre
Twitter TV with Chloe Sladden, Twitter, Daisy Whitney, Beet.tv
12:15-1:45, Mentor Round Robin (B &C)
Barbara Fisher, Hallmark, Tom Zappala, Disney/ABC, Jon Helmrich, IBC, John Moczulski, KTLA-TV, Sandra Stern, Lionsgate, Gary Marenzi, MGM, Leslie Chesloff
12-3, Islander I
Pitchfest – The Agency, Lone Star Opera, Vicious Circle
(last year’s winner sold show to History)
12-4, Theatre on the Floor
Reality Food TV – Top Chef Quickfire Competition, Paul Bartolotta, Wynn
1-1:45, Tradewinds C
TV as Branded Business with Brian Seth Hurst, ATAS, Lisa Hsia, Bravo, Kim Niemi, NBC, David Norton, Ladder Up, John Couch, Titanium Sky
1:15-2, Islander I
Digital Spectrum, Revenue Resource with Brandon Burgess, ION…
1-1:45, Digital Theatre
Mobile Monetization on TV with Jim Beddows, MEF, David Kruis, Metranome…
*1:30-2:15, Islander B
Keynote with Michael Eisner, The Tornante Company
2-2:45, Digitial Theatre
PGA Toolbox: Unlocking Mobile Content for Interactive TV with John David Heinsen, Bunnygraph..
2:30-3:15, Islander I
Profit in Recovery with Sean Compton, Tribune, Emerson Coleman, Hearst, Brooke Spectorsky, Gannett, Doug Lowe, Meredith
*2:30-4, Islander D
Mentor Round Robin (Digital) with Lori Schwartz, IPG, Curt Marvis, Lionsgate, Anthony Soohoo, CBSi, Keith Richman, Break, Nathan Coyle, CAA, Kevin Yen, YouTube, Jim Louderback, Revision3, Michael Kernan, NuMedia
2:45-3:30, Tradewinds C
Online Advertising with VideoNuze, GroupM, Google
3-3:45, Islander B
Storytelling with Bill Lawrence, Cougar Town, Scrubs
3:15-4, Digital Theatre
Mobile Video with FLM, Babelgum, FLO TV
3:30-4:15, Islander I
Global Entertainment Development with Charles Kenny, World Bank
4-5, Tradewinds C
Lights Camera Lawsuit! with James Lichtman, NBCU, Kirk Schenck, RDF Media
*4-6, Theatre on the Floor
Happy Hour Cocktail Competitions, Blind Wine Tastings, Art of the Drink, Network Executive Mixology
*4:15-5, Islander B
Cable 360 with Jeff Wachtel, USA, Michael Wright, TBS, Tony DiSanto, MTV, Kevin Beggs, Lionsgate
4:30-5, Digital Theatre
Leveraging GMX (Global Media Exchange)
4:45-5:30, Islander I
Nonfiction Budgeting with Donna Michelle Anderson, Planet DMA
5:15-6, Digital Theatre
NY Video Start-Ups Awards
6-8, South Seas Ballroom F
*Brandon Tartikoff Legacy Awards – Jeff Gaspin, NBCU, Irwin Gotlieb, GroupM, David E Kelley & Judge Judy
10-12, House of Blues
Party with El Bambino
Tuesday, January 26
9-9:45, Digital Theatre
Manage Social Media Flow with Jumpwire Media
9-9:30, Islander B
Legacy Talk Back with Judge Judy
9-6, Show Floor
9:35-10:05, Islander B
Legacy Talk Back with David E Kelley
10:10-10:40, Islander B
Legacy Talk Back with Irwin Gotlieb, GroupM
10:45-11:15, Islander B
Legacy Talk Back with Jeff Gaspin, NBCU
11-11:45, Tradewinds C
Syndication with Vivi Zigler, NBCU, Albert Cheng, Disney ABC..
11-11:30, Digital Theatre
Cool Ads with Alex Bogusky and Sarah Szalavitz
11:30-12:30, Islander I
Keynote with Esther Lee, Brand Marketing & Advertising, ATT
11:45-12:30, Digital Theatre
IAWTV with Tubefilter, ICM, Digitas
*11:45-12:45, Islander B
Watch What Happens at NATPE 2010 with Donald Trump, Celebrity Apprentice, Jillian Michaels, Biggest Loser, Andy Cohen, Bravo..
12-4, Theatre on the Floor
Celebrity Chef Competitions
12:15-1, Tradewinds C
Daisy Whitney interviews Ross Levinsohn, Fuse Capital
*12:45-1:30, Islander I
Addressable, Interactive, Platform-Proof Content with Drew Buckley, Electus, Keith Hindle, Fremantle, David Verklin, Canoe, John Ross, IPG
*1-1:30, Digital Theatre
From Disney to fm78.tv with Peter Murrieta
*1:15-2:15, Islander B
Reality Blockbuster with Jonathan Murray, Bunim/Murray, Lisa Berger, E!, 51 Minds, World Race, Atlas Media
1:15-2:45, Islander D
Mentor Round Robin (Scripted) – Neal Baer, Law & Order SVU, Kim Moses & Ian Sander, Ghost Whisperer, Ted Miller, CAA
1:30-2:15, Tradewinds C
Cross-Media Planning with comScore, Havas, MPG
*1:45-2:30, Digital Theatre
Anatomy of a Hit Web Series: Illeana Douglas, Justine Bateman, Brent Friedman, Electric Farm…
*2-2:45, Islander I
Branded Content with Jordan Levin, Generate, Howard Owens, Reveille, Russ Axelrod, Microsoft…
*2:45-3:30, Digital Theatre
NexGen Showrunner: Jonathan Prince
2:45-3:45, Islander B
Sizzle Reel Secrets with RDF, LMNO…
2:45-4, Tradewinds C
Tribal Leadership with USC
3:15-4, Islander I
Private Equity with Michael Kassan, PwC, Michael Lang, Fox, Ed Wilson, Tribune…
*4-5, Islander B
Cable Superstars with Nancy Dubic, AETN/History, Dave Howe, Syfy/NBCU. Marc Juris, truTV, Ryan O’Hara, TVGuide.com
*4-5:30, Islander D
Mentor Round Robin (Brands) – Michael Herst, EA, Chad Stubbs, Pepsi, Niko Chauls, Bing, Steve Amato, Omelet
4-6, Theatre on the Floor
Happy Hour Cocktails
4:15-5, Tradewinds C
Relevant Ratings in a Distributed Content Ecosystem w Tubefilter, blip.tv, Digitas…
5-6, Digital Theatre
SXSW Transmedia Storytelling
*6-7:30, Show Floor
Digital Luminary Awards Reception honoring Felicia Day, The Guild, Marc Whitten, Xbox LIVE, Frank Biancuzzo, Hearst, Geoff Stedman, Omneon
Wednesday, January 27
*8-8:45, Islander I
Coffee with Roma Khanna, NBCU
*9-10, Islander B
Keynote with Elisabeth Murdoch, Shine
*9:15-10, Digital Theatre
Games with John Roberts, Lucasfilm, Jesse Rednis, USA, Kris Soumas, AETN, Bill Kispert, Universal Pictures Partnerships
9-6, Show Floor
10-10:30, Islander I
Keynote with Andy Duncan, UK Channel 4
*10:30-11:15, Islander B
International Co-Production with John Morayniss, E1, Tandem, Reveille, Fox
10:30-11:15, Digital Theatre
Online Video Ad Inventory with Tim Street, Brett Wilson, TubeMogul…
11:15-11:45, Islander I
Biometrics with NBCU – Telemundo
*11:30-12:15, Digital Theatre
Alex Albrecht, Diggnation interviews Gary Vaynerchuk, Crush It
11:45-12:30, Islander B
Latin Content with beTV, Fox, MarVista…
12-4, Theatre on the Floor
Celebrity Kitchen
*12:30-1:15, Digital Theatre
Packaging for the Pitch with George Ruiz, ICM, Omid AShtari, CAA, Jason Nadler, UTA, Brandon Martinez, Abrams Artists, David Tochterman, Innovative Artists, Barrett Garese, Spytap
12:30-1:15, Islander I
Latino Programming Trends with Warner Artist Management, Fox…
*1-1:45, Islander B
International Format with Philip Gurin, Karrie Wolfe, RDF..
*1:30-2:15, Islander I
Slashing Your Sizzle Reel Budget with DMA..
1:30-2:15, Digital Theatre
3D with Steve Schklair, 3ality
*2-3, Islander B
Making Money with FT, Oglivy, Nokia, NBCU, CAA
3:30-5, Islander D
Mentor Round Robin ($$$) with Greycroft, matrixx, MESA
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